Branding work

Brand strategy, implementation, design and execution

Collaborating closely with the CEO, I oversaw the in-house creative team tasked with developing the brand identity for the launch of two new public trade companies, GXO Logistics and RXO. This included designing logos, brand toolkits, style guides, videos, photography, presentations, templates, uniforms, merchandise, marketing materials, and other creative collaterals.

Award winning branding launch of GXO Logistics, by Lippincott.